Last Updated on May 11, 2021 by Stephan Lindburg
Camilla Läckberg, a prominent Swedish crime writer, is starting to appear in the latest iteration of a common fake news article that drives customers to known Bitcoin scams. The affiliate networks that promotes these fake news articles have pasted her name and image into what is very clearly a template used for any and all fake celebrity endorsements. They call Läckberg a “cocky person” and make frequent references to “she,” “her,” and “herself” throughout the news-style infomercial.
The complete lack of any copy-editing or minimal efforts to get the facts right shows that the marketers are making their money by promoting high volumes of paid advertisements, pushing out articles featuring as many fake celebrity endorsements as possible. The article makes the exact same claims as those that have come before it, that the celebrity of the week is making millions through a loophole in the financial system that lets Bitcoin investors generate unlimited profits.
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Läckberg is one of the best-known modern Swedish authors, with her crime novels having been translated into over 40 languages and enjoyed all around the world. Her work served as the foundation for a Swedish television series, Fjällbackamorden, which takes the setting and characters of her novel series and develops new stories.
Her work receives shining reviews from publications in numerous countries, with critics almost universally adoring every new release. Many compare her work to that of Agatha Christie, likely the most well-known crime novelist. Läckberg’s novels feature rich characterization and imagery of her native Swedish countryside.
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The fake story prominently displays two images at the top, one of Camilla Läckberg and one of Fredrik Skavlan. The photos are taken from a real interview that really did happen, where Skavlan, a popular talk show host in Norway and Sweden, interviewed Läckberg about her work. Below are pictures are the logos of prominent Northern European publications that allegedly carried the story. Within the article, the story isn’t about the real interview, but rather a falsified interview in which Läckberg tells Skavlan the details of how she made millions with Bitcoin.
The same fake story with the same bogus interview is constantly recycled. The only things that change are the names of the guest and host which appear time and time again, forwarding victims to scams like Bitcoin Era. They say that Läckberg was shown the website by a friend and that she now wants to share her secret wealth loophole with the world.
The story features numerous fake quotes from the interview, including one where Läckberg says that she receives threatening calls from major financial companies. The affiliate marketers who write these fake articles actually expect their victims to believe that there is an amazing Bitcoin scheme that anyone can get in on, and that the heads of banks are literally threatening Läckberg over. An additional segment of the fake interview involves Läckberg investing more money using her phone and showing the audience the instant profits generated.
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It’s difficult to say how many people are falling victim to these scams. The fact that the articles are increasing in frequency and branching out with the celebrities they exploit seems to show that they must be having some success. The marketing networks that produce these fake articles only get paid when the scams snag victims, so it is safe to assume that there are a lot of victims being tricked into investing since the cost of these marketing campaigns are very high.
“Guaranteed profits”! The fake articles always call the opportunity a “wealth loophole,” leading people to believe they’ve stumbled onto something by pure coincidence. Their victims think they have finally found a flaw in the financial system that will benefit them, and they rush to take advantage of it. Unfortunately, the scammers are preying on just this instinct, taking money from those who can sorely afford to lose it.
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Fake celebrity endorsements try to provide readers an explanation of how the loophole is supposed to work for them. In most cases, it is claimed that there is an automated trading system which continuously makes the right moves, compounding profits until traders end up generating millions. Unfortunately for the victims, these scammers have no such technology, instead they are using their well-oiled marketing machines to promote get-rich-quick scheme and take commissions without any benefit to the victim. Should you need additional information please make sure to reach out and message us through our contact page or social media.